I.kon.o.clast n. one who seeks to break conventions and challenge the status quo
Our story starts with a BBQ on Australia Day, 1999. The Marketing Director of the Commonwealth Bank at the time was discussing how the agency model was broken. A model built on agency deals that benefited agencies and media owners – not clients. He asked the question: could there be a better way?
The challenge was set. Break the comfortable status quo by launching a new agency and a completely new way of buying media. And so, the concept of Dynamic Trading was born. No more upfront deals with media owners. Instead, trade the market with a flexible system designed to suit the needs of the client. With that, Ikon opened its doors, the Commonwealth Bank our founding client.
More than 16 years later that Ikonoclastic spirit is still alive and well.
Today, Ikon is a full-service communications agency with over $450m in billings across Sydney, Melbourne, Brisbane, Adelaide and Auckland.
We have the breadth and depth of experience to create bespoke solutions for each and every client. For some, that might be a full suite of services from strategy, data, creative and media. For others, it could simply be amplifying a marketing spend across search and social.
We're also part of WPP AUNZ. WPP is the world's largest and best (as ranked by WARC 2016) holding company, enabling us to tap into global thinking and resources for our clients, as and when we need.
When it comes to creative and media accolades, we’ve won our fair share, including Effies, Cannes Lions, MFAs, BeFest, Mumbrella and B&T Awards. We’re the only media agency ever to win Adnews Agency of the Year and we’ve been voted one of the best employers in the country by BRW.
What we do
Amplification & Trading
We are the agency that first developed the Dynamic Trading model. That means we NEVER do upfront predetermined agency deals. This gives our teams complete flexibility to plan and invest in the right combination of channels to deliver the best solutions for our clients. Put simply, Dynamic Trading enables us to approach every brief with true media neutrality.
We use market intelligence to identify engagement opportunities, test them against our shared experience and expertise, and use these insights to outline a holistic plan for how we go to market. Our product teams are involved at the start of the process to provide insights from their various specialisms, and this ensures plans are integrated and executable and maximises your return on investment.
Multiple agencies. Media fragmentation. Challenging budgets. As if your job isn’t complex enough. We help you simplify it. Because when smart brains from every discipline get together to solve your comms problems (with one common goal), great things can happen. Like creating ideas that people want to exchange their attention, time or money for. Or, to put it more simply, creating work that works.
Data & Knowledge
We craft innovative, data-led solutions for some of the biggest and brightest marketers in the country. Leveraging a range of technologies including Tableau, SAS, R and Adobe, our team of data scientists stitch together Owned, Earned and Paid data sources to unlock consumer insights, identify future growth opportunities and measure effectiveness.
Social & Content
Through social and content we can connect with people beyond advertising, embracing new technologies and communities to engage with people on their terms. We craft ideas that are social by design with a focus on storytelling and discoverability. Our nimble team is instinctual in approach, constantly finding new and interesting ways to maximise the time people spend with brands.
Our obsession with data and technology means we’re always looking at how we can better optimise and improve campaign metrics. Whether it’s pure search marketing, social direct response or performance display, we have the right people, technology and skills to deliver quantitative and qualitative results against our clients’ business objectives.
We specialise in programmatic buying and sit at the heart of our business. Our strengths lie in aligning clients’ objectives with the efficiencies that buying through programmatic media brings. We love data and the power of audience insight to fuel our decisions. Fostering relationships with all major platforms and vendors we adopt a best in class philosophy, cherry picking only those that meet our client’s needs.
Brands and businesses want to connect with people, and people search – not because search engines were invented, but because search is fundamentally a human behaviour. With the advancement of software and technology, SEO plays a central role in defining the true needs of consumers and directing those insights and content that maximises opportunities for brands to connect. Our SEO offering is centralised along with strategy, content, investment, data and not just alongside the SEM team. This enables us to add more value into our client’s business.
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