Campaign : Perfect Match
Work : Strategy, Creative Development and Media Buying & Optimisation
Australian Avocados found that while consumption of avocados was strong, people still preferred to combine them with food in familiar ways. We set about challenging this ingrained behaviour with our ‘Perfect Match’ campaign – a fun content series that showed people how well avocados pair with more non-traditional foods. To date, the campaign has been seen over 550,000 times on Facebook and counting. Better still, avocados sales are growing again.