Bankwest

Campaign: Better Call Dad content series
Work: Strategy, Creative and Media Buying & Optimisation

 

Better Call Dad is a four-part video series for Bankwest. The series is aimed debunking general banking jargon that we’ve all heard of... but don’t necessarily understand completely.

The creative idea taps into the insight that most of us feel comfortable going to our parents for advice and they know how to explain things to us without making us feel stupid.

We created the character of “The Bankwest Dad”, he’s the embarrassing Dad that’s been there, done that. He’s got all the answers, and he’s only too happy to help lift the fog on your financial queries.

It is available on the Bankwest website at https://www.bankwest.com.au/personal/lp/bettercalldad, and amplified content across Plista, Facebook and Youtube.