Campaign: Mother of the Year
Services: Strategy, Creative and Media Buying


For the 2017 Barnardos Mother of the Year awards, Ikon Sydney developed a creative campaign that focused on the amazing stories behind everyday mums. The positioning celebrated the role that mums play in our lives and aimed to make nominating one’s mum for Mother of the Year as synonymous with Mother’s Day as flowers and breakfast in bed.

The campaign focused on driving awareness and nominations for the 2017 awards. The campaign look & feel worked across all touch points – event collateral, the nomination drive, digital, print, TV and radio advertising.

From November 2016 through to February 2017, Ikon used their strong media owner relationships to deliver over $1.2m in CSA value including TV, Radio, OOH, Print and Digital.