Commonwealth Bank

Campaign : Little Card. Big Plus.
Work : Strategy, Creative Development and Media Buying & Optimisation

At the end of 2015, Commbank approached us to launch their largest Credit Cards campaign for the year, which centred around a $250 cash back offer for first-time card users. We developed ‘Little Card. Big Plus’, a simple idea that celebrated the small win of extra cash after the heavy spending Christmas period. The campaign was highly successful, exceeding application and approval targets, to become the bank’s best performing Credit Card campaign to date. In fact, it was so successful that Commbank expanded it to their Cricket sponsorship, creating a dedicated cards campaign with members of the Australian cricket team.