Campaign : The Master of all Trades
Work : Strategy, Creative Development, Media Buying and Optimisation

hipages had been matching people with qualified tradies for over 10 years, but most Australians knew little about them. After a successful pitch, we undertook a major relaunch that positioned the brand as ‘The Master Of All Trades’. The campaign increased awareness of hipages as Australia’s No.1 site to hire tradies and, most importantly, has significantly increased app downloads, job postings and job value.