Snack Brands

Campaign : Kettle Popcorn Launch
Work : Strategy, Creative and Media Planning & Buying

After successfully relaunching Kettle Chips, Ikon was tasked with expanding the Kettle master brand with the launch of their new Popcorn range.

We enhanced the natural sociability of Popcorn by sponsoring The Bachelorette, a proven property that delivered scale. The fully integrated partnership meant embedding ourselves in the program, creating amazing ‘Bachelorette’ ad formats to enhance recognition and joining in social conversations.

We drove further brand awareness with a support TV schedule and retail OOH campaign, phased to support the TV bursts and drive frequent reminders at the point of purchase.