Campaign : Mother of the Year
Work : Creative and Media Planning & Buying

Ikon Sydney has developed a new campaign for Barnardos Australia. The Barnardos Mother of the Year is the largest and most recognised national awards celebrating motherhood; it showcases the work of everyday mums and the positive difference that they make in the lives of children.

The campaign idea looked to create a truly national, inclusive competition by asking ‘Is your town home to the next mother of the year?’ With a TVC produced alongside digital, OOH and print assets, the nomination stage of the competition will reach audiences through multiple touchpoints and media leading up to the close of nominations in February 2018. Amplification was assisted by the Presenting Partner Aldi, with placement in brochures to increase the reach of the competition.