WPP AUNZ’s Ikon has announced a new national structure supported by changes to its senior teams in Sydney and Brisbane, as the agency moves to take a broader, cross-city focus.
Content Strategist Vince Usher wields the knife on whether educators and the industry are preparing young people for the expanding expertise required for the ever changing landscape.
The young will eat the old, this is an inevitability. There's an admirable chase, a bit of a fight, but sheer numbers eventually overwhelm, and in the end nothing is left but the skeleton.
Adding to the pressures on marketers is how to maintain creativity and innovation in a world of high automation. The rise of technology, DSPs and artificial intelligence, how do we find a balance between the demands of managing data with the skills of managing brand?
So we asked the two Rob’s for their perspectives - our Chief Data Scientist, Rob Pardini (RP), and our Executive Creative Director, Rob Martin Murphy, (RMM) what they think will become the crucial skills for navigating the landscape.
The AANA met in Sydney last week to discuss media transparency. This meeting followed a tumultuous start to the year for digital media, which has included P&G Chief Brand Officer Mark Pritchard’s landmark keynote regarding digital media transparency and recent widespread press coverage of brand safety concerns regarding YouTube and Google inventory.
With the rapid rise of the "influencer" it's no surprise that legislation is just starting to be defined, and although it's great to see the industry start to take some first steps, we are far from reaching clear and concise laws that would be realistically enforceable.
The hope is that the guidelines will further bring the issue into the spotlight and move influencer marketing from out of the shadows and into a legitimate space with better quality standards.
Ikon Head of Content Maria Casas examines the recent changes.
When the AANA released its report last year stating that the minimum viewability should be at 70% by January 1st 2017, everyone wondered if this was actually possible or sustainable. It’s now March 2017, so how far have we progressed?
Sian Whitnall, Head of Digital Ikon Group Sydney looks at the the changing state of play for digital advertising.
Horticulture Innovation Australia has appointed Ikon Group Sydney as the creative lead on Australian Apples following a competitive pitch.
HIA looks after the marketing for various horticulture industries, including the iconic Australian Bananas campaign.
The Australian Apples campaign will launch in March and includes TV, cinema, digital and a Netball Australia partnership.
We’re delighted to have this rare opportunity to create category leading creative work.
It always feels a little strange when a marketing professional gives a presentation about a market segment you happen to fall into. Distilling your entire being as an individual into a slideshow of a few key statistics and bite-sized behavioural trends not only creates an eerie inception moment, but it also makes you see how you are portrayed to the outside world.
Social media has been copping a bit of flak lately – from enabling cyberbullying to Mark Ritson’s recent criticisms as an “unproven and misrepresented channel”. Negativity aside, social media has been the golden child of the advertising world for the past few years. We’ve all read numerous articles about its scale, reach, engagement, effectiveness… and the list goes on. So the last thing you need is another article telling you how good it is, right?
Several years ago when leaving my apartment, I shared the elevator ride down with a father and son. They were discussing their errands when the little boy, quite matter-of-factly, reminded his father they needed to buy a Sony PlayStation while they were out. His father chuckled and told him that wasn’t going to happen.
Apple Pay is far from a new concept, in fact, it was initially released in October 2014. However, it is relatively new in the Australian market. For those unfamiliar with the product, Apple Pay is Apple’s direct payment solution, where all your bank cards are stored on your device, thus enabling users to make payments with their phone at EFTPOS terminals.
On Monday 13th June, Microsoft announced they would be completing a $26.2 billion acquisition of LinkedIn, with the deal to be completed by the end of this calendar year. This is the largest acquisition made by Microsoft in its history, dwarfing the acquisition of Skype in 2011 at $8.5Bn and the $7bn paid for Nokia.