Ikon Group Sydney wins Australian Apples creative account

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Horticulture Innovation Australia has appointed Ikon Group Sydney as the creative lead on Australian Apples following a competitive pitch.

HIA looks after the marketing for various horticulture industries, including the iconic Australian Bananas campaign.

The Australian Apples campaign will launch in March and includes TV, cinema, digital and a Netball Australia partnership.

We’re delighted to have this rare opportunity to create category leading creative work.

Tell someone who cares. Social media is about real human connection.

Tell someone who cares. Social media is about real human connection.

Social media has been copping a bit of flak lately – from enabling cyberbullying to Mark Ritson’s recent criticisms as an “unproven and misrepresented channel”. Negativity aside, social media has been the golden child of the advertising world for the past few years. We’ve all read numerous articles about its scale, reach, engagement, effectiveness… and the list goes on. So the last thing you need is another article telling you how good it is, right?

Apple Pay now accepted in Australia. Opinion piece by Tim Micallef, Ikon Sydney

Apple Pay now accepted in Australia. Opinion piece by Tim Micallef, Ikon Sydney

Apple Pay is far from a new concept, in fact, it was initially released in October 2014. However, it is relatively new in the Australian market. For those unfamiliar with the product, Apple Pay is Apple’s direct payment solution, where all your bank cards are stored on your device, thus enabling users to make payments with their phone at EFTPOS terminals. 

Microsoft makes largest aquisition in its history buying LinkedIn for $26.2 Billion - Ikon POV

Microsoft makes largest aquisition in its history buying LinkedIn for $26.2 Billion - Ikon POV

On Monday 13th June, Microsoft announced they would be completing a $26.2 billion acquisition of LinkedIn, with the deal to be completed by the end of this calendar year. This is the largest acquisition made by Microsoft in its history, dwarfing the acquisition of Skype in 2011 at $8.5Bn and the $7bn paid for Nokia.