The Young Will Eat the Old

The Young Will Eat the Old

Content Strategist Vince Usher wields the knife on whether educators and the industry are preparing young people for the expanding expertise required for the ever changing landscape.

The young will eat the old, this is an inevitability. There's an admirable chase, a bit of a fight, but sheer numbers eventually overwhelm, and in the end nothing is left but the skeleton. 

Are Robots changing the central marketing challenge?

Are Robots changing the central marketing challenge?

Adding to the pressures on marketers is how to maintain creativity and innovation in a world of high automation. The rise of technology, DSPs and artificial intelligence, how do we find a balance between the demands of managing data with the skills of managing brand?
 
So we asked the two Rob’s for their perspectives - our Chief Data Scientist, Rob Pardini (RP), and our Executive Creative Director, Rob Martin Murphy, (RMM) what they think will become the crucial skills for navigating the landscape.

Playing catch up on Influencer Marketing

Playing catch up on Influencer Marketing

With the rapid rise of the "influencer" it's no surprise that legislation is just starting to be defined, and although it's great to see the industry start to take some first steps, we are far from reaching clear and concise laws that would be realistically enforceable.

The hope is that the guidelines will further bring the issue into the spotlight and move influencer marketing from out of the shadows and into a legitimate space with better quality standards.

Ikon Head of Content Maria Casas examines the recent changes.

Here’s looking at view - Digital advertising in transition in 2017

Here’s looking at view - Digital advertising in transition in 2017

When the AANA released its report last year stating that the minimum viewability should be at 70% by January 1st 2017, everyone wondered if this was actually possible or sustainable. It’s now March 2017, so how far have we progressed?

Sian Whitnall, Head of Digital Ikon Group Sydney looks at the the changing state of play for digital advertising. 

Ikon Group Sydney wins Australian Apples creative account

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Horticulture Innovation Australia has appointed Ikon Group Sydney as the creative lead on Australian Apples following a competitive pitch.

HIA looks after the marketing for various horticulture industries, including the iconic Australian Bananas campaign.

The Australian Apples campaign will launch in March and includes TV, cinema, digital and a Netball Australia partnership.

We’re delighted to have this rare opportunity to create category leading creative work.

Tell someone who cares. Social media is about real human connection.

Tell someone who cares. Social media is about real human connection.

Social media has been copping a bit of flak lately – from enabling cyberbullying to Mark Ritson’s recent criticisms as an “unproven and misrepresented channel”. Negativity aside, social media has been the golden child of the advertising world for the past few years. We’ve all read numerous articles about its scale, reach, engagement, effectiveness… and the list goes on. So the last thing you need is another article telling you how good it is, right?

Apple Pay now accepted in Australia. Opinion piece by Tim Micallef, Ikon Sydney

Apple Pay now accepted in Australia. Opinion piece by Tim Micallef, Ikon Sydney

Apple Pay is far from a new concept, in fact, it was initially released in October 2014. However, it is relatively new in the Australian market. For those unfamiliar with the product, Apple Pay is Apple’s direct payment solution, where all your bank cards are stored on your device, thus enabling users to make payments with their phone at EFTPOS terminals. 

Microsoft makes largest aquisition in its history buying LinkedIn for $26.2 Billion - Ikon POV

Microsoft makes largest aquisition in its history buying LinkedIn for $26.2 Billion - Ikon POV

On Monday 13th June, Microsoft announced they would be completing a $26.2 billion acquisition of LinkedIn, with the deal to be completed by the end of this calendar year. This is the largest acquisition made by Microsoft in its history, dwarfing the acquisition of Skype in 2011 at $8.5Bn and the $7bn paid for Nokia.