A new ad campaign that questions how much the average Australian knows about the country’s history will hit screens in the lead up to National Reconciliation Week.
I don’t know about you, but there is a huge, Great Sept of Baelor hole in my Monday night diary.
The TV landscape has almost fragmented to the point of obliteration, yet great content is still breaking through.
Communications Director Gemma Russell and Communications Executive Jake Devlin take a look at the success of GoT and other series that are still achieving must-watch status.
Content Strategist Vince Usher wields the knife on whether educators and the industry are preparing young people for the expanding expertise required for the ever changing landscape.
The young will eat the old, this is an inevitability. There's an admirable chase, a bit of a fight, but sheer numbers eventually overwhelm, and in the end nothing is left but the skeleton.
Adding to the pressures on marketers is how to maintain creativity and innovation in a world of high automation. The rise of technology, DSPs and artificial intelligence, how do we find a balance between the demands of managing data with the skills of managing brand?
So we asked the two Rob’s for their perspectives - our Chief Data Scientist, Rob Pardini (RP), and our Executive Creative Director, Rob Martin Murphy, (RMM) what they think will become the crucial skills for navigating the landscape.
The AANA met in Sydney last week to discuss media transparency. This meeting followed a tumultuous start to the year for digital media, which has included P&G Chief Brand Officer Mark Pritchard’s landmark keynote regarding digital media transparency and recent widespread press coverage of brand safety concerns regarding YouTube and Google inventory.