I’m not sure anyone outside of the industry, if given a chance, wouldn’t press a button to remove advertising from ever existing on the earth.
Content Strategist Vince Usher takes a look the WARC Effective Social Strategy Awards through the lens of the consumer.
Have you been wondering about cloaking, canonicals and crawlers? Ikon Communications’ SEO Manager Matt Smiles breaks it down.
I don’t know about you, but there is a huge, Great Sept of Baelor hole in my Monday night diary.
The TV landscape has almost fragmented to the point of obliteration, yet great content is still breaking through.
Communications Director Gemma Russell and Communications Executive Jake Devlin take a look at the success of GoT and other series that are still achieving must-watch status.
The purchase of Ten Network by CBS is great news for advertisers, sporting bodies and hopefully Aussie TV viewers.
WPP AUNZ’s Ikon has announced a new national structure supported by changes to its senior teams in Sydney and Brisbane, as the agency moves to take a broader, cross-city focus.
Following a competitive tender process, Ikon Group Sydney, has been awarded the media services business for Horticulture Innovation Australia’s (Hort Innovation) much loved brands including Australian Bananas, Australian Avocados, Australian Mushrooms and Aussie Apples.
Ikon Sydney, part of WPP AUNZ, has created a new advertising campaign for premium Casella Family Brands label, Peter Lehmann Wines.
Content Strategist Vince Usher wields the knife on whether educators and the industry are preparing young people for the expanding expertise required for the ever changing landscape.
The young will eat the old, this is an inevitability. There's an admirable chase, a bit of a fight, but sheer numbers eventually overwhelm, and in the end nothing is left but the skeleton.
Head of Strategy, John Halpin, takes a look at how the marketing structures that have served our industry for over a century. Whether you’re a 20th or 21st century brand, there are enormous implications in both how you market and how you recruit.
Adding to the pressures on marketers is how to maintain creativity and innovation in a world of high automation. The rise of technology, DSPs and artificial intelligence, how do we find a balance between the demands of managing data with the skills of managing brand?
So we asked the two Rob’s for their perspectives - our Chief Data Scientist, Rob Pardini (RP), and our Executive Creative Director, Rob Martin Murphy, (RMM) what they think will become the crucial skills for navigating the landscape.