Andrew Nho, Ikon Digital Director, takes a look at Brand Safety in light of the recent Google boycotts.
The AANA met in Sydney last week to discuss media transparency. This meeting followed a tumultuous start to the year for digital media, which has included P&G Chief Brand Officer Mark Pritchard’s landmark keynote regarding digital media transparency and recent widespread press coverage of brand safety concerns regarding YouTube and Google inventory.
Amobee, who are owned by Singapore based telecommunications company Singtel, have recently purchased the previously independent DSP TURN, for a cost of $310 million dollars.
The partnership of ad-tech & mar-tech continues.
There’s been a lot of talk recently about transparency within the media industry. As is the way in our circles, everyone’s latched on to the new buzzword in order to look like we’re on top of the latest industry trend. Perhaps it’s time to reframe this conversation a little?
With the rapid rise of the "influencer" it's no surprise that legislation is just starting to be defined, and although it's great to see the industry start to take some first steps, we are far from reaching clear and concise laws that would be realistically enforceable.
The hope is that the guidelines will further bring the issue into the spotlight and move influencer marketing from out of the shadows and into a legitimate space with better quality standards.
Ikon Head of Content Maria Casas examines the recent changes.
When the AANA released its report last year stating that the minimum viewability should be at 70% by January 1st 2017, everyone wondered if this was actually possible or sustainable. It’s now March 2017, so how far have we progressed?
Sian Whitnall, Head of Digital Ikon Group Sydney looks at the the changing state of play for digital advertising.
Ikon Sydney Group has strengthened its core leadership team and content offering announcing the appointment of Maria Casas as the agency’s new Head of Content.
It always feels a little strange when a marketing professional gives a presentation about a market segment you happen to fall into. Distilling your entire being as an individual into a slideshow of a few key statistics and bite-sized behavioural trends not only creates an eerie inception moment, but it also makes you see how you are portrayed to the outside world.
Social media has been copping a bit of flak lately – from enabling cyberbullying to Mark Ritson’s recent criticisms as an “unproven and misrepresented channel”. Negativity aside, social media has been the golden child of the advertising world for the past few years. We’ve all read numerous articles about its scale, reach, engagement, effectiveness… and the list goes on. So the last thing you need is another article telling you how good it is, right?