Content Strategist Vince Usher wields the knife on whether educators and the industry are preparing young people for the expanding expertise required for the ever changing landscape.
The young will eat the old, this is an inevitability. There's an admirable chase, a bit of a fight, but sheer numbers eventually overwhelm, and in the end nothing is left but the skeleton.
Head of Strategy, John Halpin, takes a look at how the marketing structures that have served our industry for over a century. Whether you’re a 20th or 21st century brand, there are enormous implications in both how you market and how you recruit.
Adding to the pressures on marketers is how to maintain creativity and innovation in a world of high automation. The rise of technology, DSPs and artificial intelligence, how do we find a balance between the demands of managing data with the skills of managing brand?
So we asked the two Rob’s for their perspectives - our Chief Data Scientist, Rob Pardini (RP), and our Executive Creative Director, Rob Martin Murphy, (RMM) what they think will become the crucial skills for navigating the landscape.
Andrew Nho, Ikon Digital Director, takes a look at Brand Safety in light of the recent Google boycotts.
The AANA met in Sydney last week to discuss media transparency. This meeting followed a tumultuous start to the year for digital media, which has included P&G Chief Brand Officer Mark Pritchard’s landmark keynote regarding digital media transparency and recent widespread press coverage of brand safety concerns regarding YouTube and Google inventory.
Amobee, who are owned by Singapore based telecommunications company Singtel, have recently purchased the previously independent DSP TURN, for a cost of $310 million dollars.
The partnership of ad-tech & mar-tech continues.
There’s been a lot of talk recently about transparency within the media industry. As is the way in our circles, everyone’s latched on to the new buzzword in order to look like we’re on top of the latest industry trend. Perhaps it’s time to reframe this conversation a little?
With the rapid rise of the "influencer" it's no surprise that legislation is just starting to be defined, and although it's great to see the industry start to take some first steps, we are far from reaching clear and concise laws that would be realistically enforceable.
The hope is that the guidelines will further bring the issue into the spotlight and move influencer marketing from out of the shadows and into a legitimate space with better quality standards.
Ikon Head of Content Maria Casas examines the recent changes.
When the AANA released its report last year stating that the minimum viewability should be at 70% by January 1st 2017, everyone wondered if this was actually possible or sustainable. It’s now March 2017, so how far have we progressed?
Sian Whitnall, Head of Digital Ikon Group Sydney looks at the the changing state of play for digital advertising.