Picasso said; “It took me four years to paint like Raphael, but a lifetime to paint like a child.”
Is this the situation we find ourselves in right now within the marketing industry?
Whist some are sticking with Renaissance realism, others are evolving to a new perspective on how to market.
It begs the question; have you got the right attitude and skills for a 21st century marketing team?
There appear to be two distinct types of brands in our modern marketplace; those created in the days of limited channels and those created based on the unlimited access of the internet.