Ikon Sydney, part of WPP AUNZ, has created a new advertising campaign for premium Casella Family Brands label, Peter Lehmann Wines.
The first brand work for at least 5 years, the objective was to re-introduce Peter Lehmann Wines to consumers, by celebrating the many hands of the Barossa community that are involved in making every bottle.
The campaign, ‘It takes a village to raise a vintage’, was brought to life by using the actual fingerprints of people who are part of the winemaking process.
Accompanying the campaign is a behind the scenes video which acknowledges the work of all involved; from the growers, to the pickers, cellar hands, viticulturists and wine makers.
“We wanted to connect our consumers with the people behind the brand. This campaign helps tell the story of our deep history in the Barossa, and our special winemaking community who all share a passion for making great wine” explained Michael Sergeant, Marketing Manager of Casella Family Brands.
Ikon Sydney’s full-service team delivered the end to end content campaign, including strategy, media, creative, production, social and digital.
IKON GROUP SYDNEY
ECD: Rob Martin Murphy
CREATIVE TEAM: Simon Collins, Andrew Jones, Zac Goldberg
ACCOUNT DIRECTORS: Shalane Jones, Olga Raigada
MEDIA CLIENT SERVICE DIRECTOR: Ally Kerrigan
TRADING & AMPLIFICATION EXECUTIVE: Simone Crawford
PRODUCER: Lisa Ristuccia
CASELLA FAMILY BRANDS
Brand Manager: Caroline Wood
Assistant Brand Manager: Katie McManus
Marketing Manager: Michael Sergeant
PRODUCTION COMPANY: Toby Heslop
ANIMATION PRODUCTION COMPANY: Electric Art