Pfizer Australia appoints Ikon Group Sydney to handle strategy, planning and digital work

After a closed competitive pitch, leading pharmaceutical company, Pfizer Australia has appointed Ikon Group Sydney as agency of choice for its strategy, planning and digital work, in addition to media buying. 

For the past four years Ikon has held Pfizers's offline media buying account, while Match has handled Strategic and Digital services.

Pat Crowley, managing partner, Ikon Sydney said it was a great win for the team and he was delighted Pfizer had extended its relationship with the agency to include strategy, planning and digital work.

Says Crowley: "This is great result for Ikon Sydney. We have always enjoyed an incredibly strong relationship with Pfizer built on solid buying skills and a willingness to get the job done. We appreciate Pfizer recognizing our strong strategic and digital capabilities and the team are excited about where we can take the Pfizer brands going forward."

Chevaun Fenton, marketing director, Pfizer Consumer Healthcare said the two companies cultures are closely aligned andPfizer was delighted to strengthen its relationship with Ikon.  

Says Fenton: "It was a close review process but we were very impressed with Ikon's strategic and digital capabilities. There is a great chemistry between the teams and Ikon has an innate ability to get to the solution quickly and efficiently. I look forward to seeing the relationship develop further. We thank the entire team at Match media for their efforts over the last four years and wish them continued success."

Ikon commenced its extended brief to include strategy, planning and digital on May 1, 2016