Ikon Sydney Group has strengthened its core leadership team and content offering announcing the appointment of Maria Casas as the agency’s new Head of Content.
It always feels a little strange when a marketing professional gives a presentation about a market segment you happen to fall into. Distilling your entire being as an individual into a slideshow of a few key statistics and bite-sized behavioural trends not only creates an eerie inception moment, but it also makes you see how you are portrayed to the outside world.
Social media has been copping a bit of flak lately – from enabling cyberbullying to Mark Ritson’s recent criticisms as an “unproven and misrepresented channel”. Negativity aside, social media has been the golden child of the advertising world for the past few years. We’ve all read numerous articles about its scale, reach, engagement, effectiveness… and the list goes on. So the last thing you need is another article telling you how good it is, right?
Several years ago when leaving my apartment, I shared the elevator ride down with a father and son. They were discussing their errands when the little boy, quite matter-of-factly, reminded his father they needed to buy a Sony PlayStation while they were out. His father chuckled and told him that wasn’t going to happen.
Apple Pay is far from a new concept, in fact, it was initially released in October 2014. However, it is relatively new in the Australian market. For those unfamiliar with the product, Apple Pay is Apple’s direct payment solution, where all your bank cards are stored on your device, thus enabling users to make payments with their phone at EFTPOS terminals.
On Monday 13th June, Microsoft announced they would be completing a $26.2 billion acquisition of LinkedIn, with the deal to be completed by the end of this calendar year. This is the largest acquisition made by Microsoft in its history, dwarfing the acquisition of Skype in 2011 at $8.5Bn and the $7bn paid for Nokia.