Breaking the Wheel - what we can learn from the success of GoT

Breaking the Wheel - what we can learn from the success of GoT

I don’t know about you, but there is a huge, Great Sept of Baelor hole in my Monday night diary.

The TV landscape has almost fragmented to the point of obliteration, yet great content is still breaking through. 

Communications Director Gemma Russell and Communications Executive Jake Devlin take a look at the success of GoT and other series that are still achieving must-watch status. 

 

The Young Will Eat the Old

The Young Will Eat the Old

Content Strategist Vince Usher wields the knife on whether educators and the industry are preparing young people for the expanding expertise required for the ever changing landscape.

The young will eat the old, this is an inevitability. There's an admirable chase, a bit of a fight, but sheer numbers eventually overwhelm, and in the end nothing is left but the skeleton. 

Are Robots changing the central marketing challenge?

Are Robots changing the central marketing challenge?

Adding to the pressures on marketers is how to maintain creativity and innovation in a world of high automation. The rise of technology, DSPs and artificial intelligence, how do we find a balance between the demands of managing data with the skills of managing brand?
 
So we asked the two Rob’s for their perspectives - our Chief Data Scientist, Rob Pardini (RP), and our Executive Creative Director, Rob Martin Murphy, (RMM) what they think will become the crucial skills for navigating the landscape.

Playing catch up on Influencer Marketing

Playing catch up on Influencer Marketing

With the rapid rise of the "influencer" it's no surprise that legislation is just starting to be defined, and although it's great to see the industry start to take some first steps, we are far from reaching clear and concise laws that would be realistically enforceable.

The hope is that the guidelines will further bring the issue into the spotlight and move influencer marketing from out of the shadows and into a legitimate space with better quality standards.

Ikon Head of Content Maria Casas examines the recent changes.

Here’s looking at view - Digital advertising in transition in 2017

Here’s looking at view - Digital advertising in transition in 2017

When the AANA released its report last year stating that the minimum viewability should be at 70% by January 1st 2017, everyone wondered if this was actually possible or sustainable. It’s now March 2017, so how far have we progressed?

Sian Whitnall, Head of Digital Ikon Group Sydney looks at the the changing state of play for digital advertising. 

Ikon Group Sydney wins Australian Apples creative account

Australian_Apples.jpg

Horticulture Innovation Australia has appointed Ikon Group Sydney as the creative lead on Australian Apples following a competitive pitch.

HIA looks after the marketing for various horticulture industries, including the iconic Australian Bananas campaign.

The Australian Apples campaign will launch in March and includes TV, cinema, digital and a Netball Australia partnership.

We’re delighted to have this rare opportunity to create category leading creative work.