Our story

I.kon.o.clast n. one who seeks to break conventions and challenge the status quo

Our story starts with a BBQ on Australia Day, 1999. The Marketing Director of the Commonwealth Bank at the time was discussing how the agency model was broken. A model built on agency deals that benefited agencies and media owners – not clients. He asked the question: could there be a better way?

The challenge was set. Break the comfortable status quo by launching a new agency and a completely new way of buying media. And so, the concept of Dynamic Trading was born. No more upfront deals with media owners. Instead, trade the market with a flexible system designed to suit the needs of the client. With that, Ikon opened its doors, the Commonwealth Bank our founding client.

More than 16 years later that Ikonoclastic spirit is still alive and well.

Today, Ikon is a full-service communications agency with over $450m in billings across Sydney, Melbourne, Brisbane, Adelaide and Auckland.

We have the breadth and depth of experience to create bespoke solutions for each and every client. For some, that might be a full suite of services from strategy, data, creative and media. For others, it could simply be amplifying a marketing spend across search and social.

We're also part of WPP AUNZ. WPP is the world's largest and best (as ranked by WARC 2016) holding company, enabling us to tap into global thinking and resources for our clients, as and when we need.

When it comes to creative and media accolades, we’ve won our fair share, including Effies, Cannes Lions, MFAs, BeFest, Mumbrella and B&T Awards. We’re the only media agency ever to win Adnews Agency of the Year and we’ve been voted one of the best employers in the country by BRW.