Chief Data Scientist
Rob has 15 years experience in marketing analytics and is widely regarded as a leader within the data-driven marketing discipline in Australia. He has been shortlisted by Mumbrella as a ‘Thinker of the Year’, and has led teams that have been frequently won industry awards for innovative and effective use of data.
As Chief Data Scientist, Rob has overall responsibility for Ikon’s data strategy and ensures that the full spectrum of available data sources are leveraged to unlock insights and maximise returns for Ikon’s clients. Prior to joining Ikon, he was Head of Data Planning & Analytics, Asia-Pacific at Maxus, and has also worked client side for Unilever. His academic credentials include a Master’s degree in Economics & Econometrics from the University of Sydney.