Peter Lehmann Wines
Campaign: It Takes a Village to Raise a Vintage
Work: Strategy, Creative Development, Media Buying, Digital
Casella Family Brands wanted to relaunch Peter Lehmann Wines with a campaign that would create cut-through within the category and really connect consumers with the people behind the brand.
There is a uniquely rich and diverse history with the people who work at Peter Lehmann Wines in The Barossa, so we wanted to tell a simple and true story which features and acknowledges the work of all involved; from the growers, to the pickers, cellar hands, viticulturists and wine makers.
We brought the campaign to life by taking the fingerprints from a selection of people who work at Peter Lehmann Wines, and using their impressions, executed a number of campaign images and animations, like a wine bottle made out of individual fingerprints. Accompanying the campaign, a behind the scenes video was also made.