Snack Brands

Campaign : The Kettle Odes
Work : Strategy, Creative Development and Media Buying & Optimisation

When Snack Brands relaunched its Kettle brand with new packaging and flavours, they asked for a campaign to reaffirm Kettle's premium place in the chip category. Our strategy was to put devotion and crafting the best tasting chips at the heart of the campaign. It acknowledges the brands strong heritage in a contemporary way. The TV campaign is supported by radio, OOH, online video, path-to-purchase digital retail panels and in-store sampling.