Campaign: My Place content series
Services: Strategy, Media Planning & Buying, Creative and SEO
Ikon Group Sydney has created a five-part video series for Stockland, aimed at helping first home buyers navigate through the complexities of purchasing property.
The first of its kind for the property group, the video series entitled ‘My Place: A Handy Guide for First Home Buyers’, is hosted by the well-known face of Better Homes and Gardens, Adam Dovile.
There is a magnitude of disparate online resources available for first home buyers, but few that address the entire process in a simple, step by step fashion. My Place breaks down a seemingly daunting task in an uncomplicated and light-hearted way, with the intent of helping consumers through their journey from consideration to purchase.
It is available on the Stockland website and was also launched via a dedicated hub on Domain.com.au, supported by in depth articles written by Stockland and Domain experts that provide depth to topics covered in the video series.