Stockland Retirement Living
Campaign : The 'R' Word Podcast Series
Work : Strategy, Creative, SEO, Media planning and buying,
In partnership with Stockland and Macquarie Media, Ikon Communications has released a podcast series hosted by actor Shane Jacobson that challenges the misconceptions of retirement living, titled “The R Word”.
Over the course of five weeks, the five-part series follows Shane as he sets out to find a retirement living skeptic and dispel their negative attitudes, by opening the door to what really goes in several Stockland retirement villages. The output is lighthearted, informative and honest commentary around an issue that causes a lot of anxiety for senior members of society.
The series is housed across the Stockland website and itunes, and was amplified through Macquarie Network’s on air, social and digital platforms. The 5 part series was also aired in full in their Talking Lifestyle program.