Campaign : Spring ’15 Runway to Live-Way
Work : Media Strategy, Digital Media Planning & Buying, Social Media Amplification
With dozens of brands vying for attention at the 2015 Spring-Summer launch, Myer needed a way to stand out and cement their status as a fashion authority in Australia. It also wanted to give its core audience access to this sought after VIP event, and bring to life its new omni-channel approach. By partnering with Twitter and Periscope, we were able to bring the event directly to consumers’ in real time through #MyerSpring15 and a Periscope live stream, all helping to grow sales directly off the runway. This was an Australian first, resulting in unprecedented results across all Periscope metrics and exceptionally high engagement on Twitter. The campaign was a finalist in the 2016 Shorty Awards in the Physical and Digital category.