• Ikon Sydney L4, 1 Kent Street
    Millers Point NSW 2000
    Tel: +61 (2) 9290 7500
  • Ikon Melbourne L25, 2 Southbank Boulevard
    Southbank VIC 3006
    Tel: +61 (3) 9633 7200
  • Ikon Brisbane Level 3, 100 McLachlan Street
Fortitude Valley QLD 4006

    Tel: +61 (7) 3308 5900
  • Ikon Auckland Level 10, 22 Fanshawe Street
    Auckland CBD
    New Zealand
  • Brisbane

    World Sandwich Day

    Subway believes that everyone deserves a good feed.
 Which is why, on World Sandwich Day, for every sub sold, customers receive another sub free and, more importantly, Subway donate a meal to someone in need.

    To show Australians just how many people Subway helps, our strategy was to share donation information in real-time, via The Subway Live Feed.

    For the first time in Subway’s history, we pulled live transactional data from point-of-sale systems across 1394 stores nationwide. We then fed that directly into our digital out of home and online media channels, serving up-to-the-minute donation results across the country.

    With only a 7-day campaign to help promote the event, we built interest and anticipation with engaging countdown messaging across broadcast media, worked with a strong body of influencers and was able to secure live content within the Today Show.

    • Channel Planning
    • Digital & Technology
    • Dynamic Trading
    • Social & Content
    • Strategy